The design concept is perfectly in tune with the needs of city living. The lobby and communal areas are noticeable for their generosity of space. There’s additional storage and bicycle parking on the garden level, and all apartments have secure video entry systems. The appearance is of style and taste, the realisation is comfort and immense practicality.
F itzrovia is at the centre of everything that makes London special. A short walk, an easy tube journey or a quick taxi ride opens the door to all the city has to offer. Yet it is also a place to linger. The area’s eclectic mix of heritage and modern, of green spaces and public squares, of international organisations, specialist companies and quirky little shops, gives it a unique character for living, relaxing and doing business.
F itzrovia probably derives its name from Charles FitzRoy, later Baron Southampton, who developed Fitzroy Square in the 18th century. Its bohemian character has long been favoured by artists and writers and latterly also by leading names in advertising and design. Today Fitzrovia has many listed buildings and a good balance of residential and commercial use. Regeneration projects such as the Fitzroy Place retail, dining and office development are carefully managed to preserve the area’s identity.
London is a source of constant inspiration. Global in outlook, it is a world leading financial, commercial and business centre, a beacon for culture and the arts, and Europe’s pre-eminent city for higher education.
Fitzrovia is a wonderful base from which to explore London’s glorious heritage for culture and the arts. Museums, theatres, galleries and music venues abound. The Royal Opera House, the Albert Hall, the British Museum and the National Gallery are all within easy reach. Close to home you have excellent choices for entertaining.