Full of character, the Grade II listed Emerson Bainbridge House stands proudly at the heart of London’s much sought after Fitzrovia district in the Borough of Westminster.
Its charming heritage features have been lovingly preserved in the development of 12 superb one, two and three bedroomed apartments. Combining style and quality, this is a rare opportunity to realise an exceptional standard of contemporary living in one of the world’s greatest capital cities.
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The Apartments

The design concept is perfectly in tune with the needs of city living. The lobby and communal areas are noticeable for their generosity of space. There’s additional storage and bicycle parking on the garden level, and all apartments have secure video entry systems. The appearance is of style and taste, the realisation is comfort and immense practicality.

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F itzrovia is at the centre of everything that makes London special. A short walk, an easy tube journey or a quick taxi ride opens the door to all the city has to offer. Yet it is also a place to linger. The area’s eclectic mix of heritage and modern, of green spaces and public squares, of international organisations, specialist companies and quirky little shops, gives it a unique character for living, relaxing and doing business.

F itzrovia probably derives its name from Charles FitzRoy, later Baron Southampton, who developed Fitzroy Square in the 18th century. Its bohemian character has long been favoured by artists and writers and latterly also by leading names in advertising and design. Today Fitzrovia has many listed buildings and a good balance of residential and commercial use. Regeneration projects such as the Fitzroy Place retail, dining and office development are carefully managed to preserve the area’s identity.


London is a source of constant inspiration. Global in outlook, it is a world leading financial, commercial and business centre, a beacon for culture and the arts, and Europe’s pre-eminent city for higher education.

Fitzrovia is a wonderful base from which to explore London’s glorious heritage for culture and the arts. Museums, theatres, galleries and music venues abound. The Royal Opera House, the Albert Hall, the British Museum and the National Gallery are all within easy reach. Close to home you have excellent choices for entertaining.

London’s retail experience is unlike any other and, from Emerson Bainbridge House in Fitzrovia, all of it is on your doorstep. An easy walk takes you to the shoppers’ delights of Oxford Street, Bond Street and Tottenham Court Road. A short taxi ride across Hyde Park and you’ll find the exclusive designer names and prestige stores of Knightsbridge and Mayfair.

Fitzrovia is a culinary delight. There’s so much choice. Nestling among its stylish old streets and contemporary squares you’ll find menus from around the world in restaurants ranging from Michelin stars to cosy family eateries. There are coffee shops and wine bars for meeting with friends, and traditional English pubs where you’re assured of a friendly welcome.

With its 43 universities, London is one of the world’s pre-eminent centres for higher education and research.

Fitzrovia is centrally located to many campus facilities and provides a reassuringly stable environment for those taking their first steps as overseas students. For families, the area has its own highly regarded community schools and offers good access to many of London’s renowned private schools.

LLondon has one of the most comprehensive metro systems in the world. Extensively renovated prior to the 2012 Olympics, it provides unparalleled access across the city and connections to all the mainline UK train hubs and major airports. Fitzrovia’s choice of five tube stations, all within walking distance, and a ready supply of taxis make commuting around town very easy.